Aegis keeps hold of 100m Pernod account

Pernod Ricard, the alcohol manufacturer, is understood to have retained Aegis Media to handle its £100m global media planning and buying business. It follows a three-way pitch against Publicis Groupe-owned Optimedia and WPP Group’s Mindshare.

The review, which started this summer, took in the US and seven major European markets, including the UK, France and Germany. It is thought that Vizeum, which handles the £6m UK account, will continue to work with the company and Carat will handle the US business.

It is not clear how the two agencies will split the rest of the account, which also includes Canada, China and the Philippines.

Aegis Media has worked with Pernod Ricard, which is based in Paris, for about 30 years although Carat has only handled the US account for two years.

Recommended

BBC plans star-studded Christmas campaign to launch iPlayer service

Marketing Week

The BBC is launching a star-studded, heavyweight advertising campaign to support the consumer launch of the iPlayer catch-up service. It is thought to be the corporation’s biggest launch activity since it led the launch of Freeview, the digital terrestrial platform, in 2002. The campaign, which will break on Christmas Day eve­ning, will star key BBC […]

The greatest pitch on Earth

Marketing Week

Roll up, roll up for the greatest pitch on Earth. This is the opportunity of a lifetime: the marcoms strategy brief for the four years up to and including the London 2012 Olympics. Oddly, though, agency groups aren’t falling over themselves to turn up to the initial chemistry meetings, taking place about now. Now why […]

Orange brand ready for the Alexander technique

Marketing Week

Just recently the future hasn’t been at all bright for Orange. It’s looked dull, corporate and monochrome: all the things the brand said it would never stand for when it set up. How could such an iconic (for once, a justified adjective) brand arrive at such a low ebb that it is now comically known […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now