Aegis looks to Tigerspike to bolster mobile marketing

Aegis Group has bought a stake in mobile technology company Tigerspike for $11m (£6.8m) to bolster its mobile marketing services.

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The marketing communications and market research group – parent company to agencies Carat, Glue Isobar, iProspect and Vizeum – has taken a minority stake in the company, which provides multi-media technology services across mobile devices including smartphones, tablets, kindle ebooks, and web-connected TVs.

TigerSpike, which counts The Daily Telegraph and Diageo among clients, owns Phoenix, a cloud-based delivery system designed to run a brand’s content across multiple devices and social media channels.

Aegis Group CEO Jerry Buhlmann says the investment will increase its ability to meet demands from clients for more converged campaigns. “TigerSpike’s technology platform is ideally suited to optimising the creation and delivery of highly sophisticated content to a range of mobile media devices.” he said.

The news follows a series of movement and acquisitions from Aegis Group, the latest being its acquisition of Manchester-based media agency MediaVest last week. It took a 75% stake in the agency, which has a total value of around £95m.

This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now

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