Aegis Media launches international digital network
Aegis Media has launched a new international digital network called Isobar.
Boots, Mars and NatWest among brands competing in industry ‘Sprintathon’
Michaela JeffersonBrands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
‘Food can be a force for good’: Morrisons launches first ad as part of new brand positioning
Lucy TesserasWith its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.
‘We need to solve problems for customers’: Tesco’s CEO on the future of rapid delivery
Michaela JeffersonTesco is expanding trials of rapid delivery service Whoosh and its partnership with Deliveroo after recording a 22.2% growth in online grocery sales, as the supermarket doubles down on its value and convenience proposition.
‘It’s a pivotal moment’: Skoda targets new customers with electric push
Matthew ValentinePlanning a leap forward in both product and brand image, Skoda is looking to target a new customer base with the launch of its fully electric model.
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