Aegis Media launches international digital network
Aegis Media has launched a new international digital network called Isobar.
TimeTo ramps up efforts to tackle sexual harassment ahead of festive period
Ellen HammettAdland’s response to #MeToo has unveiled the next steps in its efforts to crackdown on sexual harassment in the advertising industry, including a new toolkit, training programme and refreshed campaign.
The impact of Diageo’s effectiveness focus: Marketing spend is no longer first to be cut
Sarah VizardDiageo credits its two-year focus on integrating marketing effectiveness across the business with a “profound shift” in the belief in marketing investment, but says the job is not done yet.
The benefits of being a globetrotting marketer
Charlotte RogersEssity’s global marketing boss has spent her career working across five different countries, which while difficult from a personal perspective has helped her better understand global business.
Marketoonist on diversity of ideas
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Comments