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You ain’t never caught a rabbit you’re just a fibreglass canine

Marketing Week

It may look like the type of thing advertised in Sunday newspaper magazines, advertised as “If the King was reincarnated as a dog”, with tins of cheeseburger dog food and a “lovingly crafted” wiggling pelvis, but the imaginatively titled “Hound Dog” has been created for an altogether more worthy cause. Communications agency Imagination (GIC) was […]

Walkers to push ‘healthy’ Sensations pretzel range

Marketing Week

Walkers Snacks is launching a range of pretzels under the Sensations umbrella, in a further concerted effort to increase the “healthy” appeal of the snacks brand. The strategic shift is aimed at increasing the brand’s “better-for-you” portfolio. It is understood that the pretzels, due to be launched in time for Christmas, will be supported by […]