Aegis revises its forecasts
Aegis, the media buying network, has revised its forecasts for advertising expenditure growth for the rest of the year, with the UK marked down to 3.7 per cent from almost five per cent.
Aegis, the media buying network, has revised its forecasts for advertising expenditure growth for the rest of the year, with the UK marked down to 3.7 per cent from almost five per cent.
The Post Office is reviewing its £17.
It may look like the type of thing advertised in Sunday newspaper magazines, advertised as “If the King was reincarnated as a dog”, with tins of cheeseburger dog food and a “lovingly crafted” wiggling pelvis, but the imaginatively titled “Hound Dog” has been created for an altogether more worthy cause. Communications agency Imagination (GIC) was […]
Walkers Snacks is launching a range of pretzels under the Sensations umbrella, in a further concerted effort to increase the “healthy” appeal of the snacks brand. The strategic shift is aimed at increasing the brand’s “better-for-you” portfolio. It is understood that the pretzels, due to be launched in time for Christmas, will be supported by […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.