Aegon in three-year yachting sponsorship

Insurance provider Aegon UK has secured a three-year sponsorship deal with Shirley Robertson, the Olympic gold medalist yachtswoman.

Aegon plans to use the new tie-up to bolster its management development programme with a focus on improving communication and motivation among senior staff.

As part of the deal Robertson will hold a series of development workshops and seminars at the company’s Edinburgh-based headquarters alongside other locations throughout the UK.

Aegon UK will also provide backing for the athlete as she prepares to compete in future sporting events, including the forthcoming 2008 Beijing Olympic Games.

Robertson, who was involved in the successful London 2012 bid, is the only British female athlete to have won gold medals at consecutive Olympic Games, including the Sydney 2000 and Athens 2004 events.


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Marketing Week

Nanjing Automobile is looking for an advertising agency ahead of the launch of MG-branded cars across Europe later this year. It is understood that the business is worth several million pounds. The company, China’s oldest carmaker, bought the British assets of MG Rover, including the MG name and the carmaker’s Longbridge plant, in July 2005. […]

The Licensing Company launches consultancy arm

Marketing Week

The Licensing Company, the international licensing agency, has launched a new consultancy division to advise brand owners on licensing strategies. The new division, called TLC Consultancy, will advise companies on the potential for extensions and licensing programmes across their brands to help build business and identify new revenue streams. The division will be headed by […]


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