The UK’s largest mobile operator EE is targeting rival networks’ customers whose contracts are about to expire with a host of promotions and services as it looks to exploit its first to market with 4G advantage.
O2 is rolling out a multi-million pound marketing campaign tapping in to the UK’s love of animals as part of a “refresh” and “new approach” for the brand, which it hopes will show a lighter, more enthusiastic side of the company ahead of its 4G launch.
Tesco has fundamentally shifted the way it views loyalty to be about the retailer being loyal to customers in the wake of its poor performance over the last year.
McVitie’s claims to be the “definitive” UK biscuit brand, but its marketing director James King says it can’t afford to not invest in its position, as it launches a new masterbrand campaign.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
Sean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.