The UK’s largest mobile operator EE is targeting rival networks’ customers whose contracts are about to expire with a host of promotions and services as it looks to exploit its first to market with 4G advantage.
O2 is rolling out a multi-million pound marketing campaign tapping in to the UK’s love of animals as part of a “refresh” and “new approach” for the brand, which it hopes will show a lighter, more enthusiastic side of the company ahead of its 4G launch.
Tesco has fundamentally shifted the way it views loyalty to be about the retailer being loyal to customers in the wake of its poor performance over the last year.
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Iceland believes the “incredibly agile” nature of its marketing team has helped it weather the Covid challenge this year and helped it attract new customers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here