Kimberly Kriss, senior vice president of marketing at AEG Europe discusses the need to put science back into marketing to prove its value to building business and the importance of understanding which channels customers are using.
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The UK’s largest mobile operator EE is targeting rival networks’ customers whose contracts are about to expire with a host of promotions and services as it looks to exploit its first to market with 4G advantage.
O2 is rolling out a multi-million pound marketing campaign tapping in to the UK’s love of animals as part of a “refresh” and “new approach” for the brand, which it hopes will show a lighter, more enthusiastic side of the company ahead of its 4G launch.
Tesco has fundamentally shifted the way it views loyalty to be about the retailer being loyal to customers in the wake of its poor performance over the last year.
Elevating customer experience, facilitating ‘win-win’ brand partnerships and reconnecting with ‘lost’ customers; there’s much more to affiliate marketing than you realised.
If you managed to buy a ticket for the Oasis reunion shows, the chances are a powerful behavioural science bias was influencing your decision.
Getting to grips with AI will be more important for B2B marketers over the next three years than understanding data or cross-functional collaboration, according to new data.
DTC cleaning brand Purdy & Figg is on a mission to drive growth in a new category by “reimagining” the cleaning experience.