Age UK unveils new campaign featuring Eleanor Bron

Age UK is unveiling the second phase of its national TV advertising campaign, starring Monty Python actress Eleanor Bron.

The advert, created by Karmarama, aims to highlight common problematic areas affecting those in later life, and offers solutions to these through the products and services offered by the charity’s commercial services arm Age UK Enterprises.

Viewers will see Bron featured in a close up shot, highlighting Age UK’s products and services as the solution for the audience in later life to make things ’that little bit easier’.

As with the previous Age UK adverts, the advert ends with the strap line: “Age Concern and Help the Aged have joined forces, to create Age UK, a new powerful organisation to make your later life better”.

It forms part of the on-going campaign to raise awareness of Age UK as the new force combining Age Concern and Help the Aged.

The charity claims its last wave of advertising prompted a 212% increase in calls to Age UK helpline and email traffic via the organisation’s website is up 600%.. The Age UK campaign first launched on 19 April with a national TV advert featuring Braveheart actor Brian Cox and was followed by a spot starrting Lord of the Rings actor Sir Ian McKellan.

Gordon Morris, managing director for Age UK Enterprises, says: “Operating as a social enterprise we can deliver great customer service because we are not driven by profit and always put the customer first. We design products with our partners based on what our customers tell us they need and and trust us to deliver.”

The national TV advertising is being supported with a marketing campaign to raise awareness of what Age UK can do to help ranging from vital research and campaigning to information and advice, products and services.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.


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