Ageism and better pitches: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From tackling ageism in marketing to building better client-agency relationships, it’s been a busy week. Here is my take.
Tackling ageism
Ageism in marketing is seldom discussed, but does exist. Our latest Career and Salary Survey found just 6% of marketers are aged 55 and over – classed as boomers – and little more than a quarter are Generation X. The majority surveyed are millennials or younger. At a time when people are working for longer, the low volume of people in marketing in the second half and later stages of their career is notable and should be of concern. This is not a smoking gun. But unequivocal proof that ageism is rife.