Footfall still down a third despite ‘Eat out to help out’ scheme providing a boost
Footfall across all retail destinations in the UK was up by 3.8% last week compared to the week before.
High street footfall increased 4.5%, shopping centres 3% and retail parks 3.3%. The biggest increase was seen post 6pm, when the government’s ‘Eat out to help out’ scheme led to an 18.9% rise in footfall. It was also up 9.6% at lunchtime.
Nevertheless, footfall across the UK remains more than a third lower than 2019, down 34% year on year.
Brands relying less on agencies during pandemic
Brands are relying less on agencies now than before the pandemic as they reduce campaign launches and opt for in-house work.
While 40% of 500 marketers questioned say the relationship has stayed the same, 24% say they have relied less on agencies and 10% that they have cut them completely.
Just 5.5% say they have expanded their use of agencies.
Source: Marketing Week and Econsultancy
UK car sales rise for the first time this year
UK new car registrations increased for the first time this year, up by 11.3% in July as pent-up demand helps lift the market.
Some 174,886 cars were registered last month, the first full month of trading since February. This is a significant improvement on July last year, when declining business and consumer confidence hit sales.
However, overall registrations are still down 41.9% for the year to-date. And it is expected the market will contract by 30% this year, equal to £20bn in lost sales.
Ad spend falls 48% as lockdown hits
UK ad spend on traditional media almost halved between 23 March and the end of June, down 48% from £2.3bn in 2019 to £1.2bn in 2020.
The categories with the biggest fall were entertainment and leisure, where spend was down £207m, and travel and transport with a £138m decrease.
McDonald’s was the biggest faller, with its media spend down 97%, followed by Amazon on 77% and Sky on 60%. Public Health England was the biggest rise, increasing its media spend by 5,000%, followed by Walt Disney on 962% and eBay on 176%.
Consumer spending intentions remain low
Consumer spending intentions remain low despite lockdown easing, with 24% of consumers say they expect to spend less than usual over the next months compared with 11% who say they will spend more.
The most common categories for reducing spending are fashion and clothiing on 37%, small electronics on 28%, large electronics on 27%, and health and beauty on 27%.
Nevertheless, 14% of shoppers intend to visit shops to browse, up from 12% at the start of the month, while those saying they would avoid visiting shops if at all possible fell to 23%, from 32%.
Some 51% of respondents felt that retailers were doing enough to protect the public from coronavirus, with only 13% disagreeing.
Source: BRC and Opinium