AGENCIES: Fallon wins £70m Sony pan-European ad task

Fallon has been appointed to handle Sony’s £70m pan-European advertising business for the entertainment giant’s consumer electronic business.

Fallon has been appointed to handle Sony’s &£70m pan-European advertising business for the entertainment giant’s consumer electronic business.

The agency pitched against incumbent Saatchi & Saatchi, Bartle Bogle Hegarty (BBH), Abbott Mead Vickers.BBDO, Rapley Smith & Jones and Weiden & Kennedy.

The business does not include advertising for Sony’s PlayStation games consoles, which continues to be handled by TBWA globally, or mobile handset joint venture Sony Ericsson, which is handled by BBH.

As well as creating advertising, Fallon will also handle planning for Sony across all media including television, online and outdoor in 20 European countries.

The first campaign from Fallon will launch in April, but it is not known which product it will focus on. Fallon in London will have lead creative status for the brand.

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now