Agencies vie for worldwide IT business

Acer, the computer manufacturer, is looking for an advertising agency network to handle a global branding campaign.

The agency will be expected to have regional networks to handle product advertising and implement the branding campaign across regions including Europe.

Acer will liaise with each regional agency network on the appointment of a media agency.

European marketing director Anita Bowles says: “The pitch will be decided on creativity, as well as management and co-ordination, on a global basis.”

Global brand director Jerry Wang is co-ordinating the pitch.

Acer spent 2.5m in the year to June 1998 on ads (ACNielsen-MEAL). The company claims to have a $6.5bn (3.9bn) worldwide turnover.


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