Agencies must offer agility and partnership to succeed in 2021
Andria VidlerWith the pandemic still around and the economic outlook gloomy, agencies need to help brands find creative solutions to the problems they face.
ITV on how its ‘organic’ agency relationship is giving it the edge
Matt BarkerITV believes its “honest, direct and organic relationship” with creative agency Uncommon is helping the broadcaster radically change perceptions and increase its relevance within society.
Mark Read’s ‘ageist’ remarks point to a more worrying problem for WPP
JP CastlinThe economics of agencies mean they often have to hire a large group of juniors to work on the cheap but they should start putting a premium on experience, even within digital.
Insight and agility will drive client-agency relationships post-lockdown
Sean HargraveAgencies and marketers have got to know each other better over Zoom during lockdown, but in the future brands will rely on partners who can combine insight with agility.
Have faith in belief, to unlock the benefits of branding
Marketing Week PartnerThe emotional connection that makes a consumer want to buy comes from making them feel the truth of what the brand promises, according to the founders of branding and design agency JDO.
Why design and marketing should become strategic partners
Matthew ValentineBrands across the marketing spectrum are reaping the rewards of joining forces with design at the start of the strategic process.
BBH deploys creativity in search of an unfair competitive advantage
Matthew ValentineBBH impressed the judges with the consistent application of its mission to achieve effectiveness through creativity, an approach which saw it named Marketing Week Masters Agency of the Year.
It’s time for marketers to show procurement some love
Robin BonnIt’s not just agencies who hold outdated views on procurement. Marketers would also benefit from a refreshed perspective.
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For the ‘agency of the decade’, adam&eveDDB is a mess of a brand
Mark RitsonAdam&eveDDB deserves recognition for its outstanding creative work but with its creative nous it should know it’s time to drop the adam&eve name for the good of the wider DDB brand.
Former M&S marketer Jude Bridge to become Oystercatchers managing partner
Marketing Week ReportersThe former Marks and Spencer, Mothercare and Save Children marketing boss replaces Phil Edmonds at the helm of the marketing consultancy.
Marketing Week Meets…WPP CEO Mark Read
Marketing Week ReportersMark Read has been in the WPP hot seat for a year. He tells Marketing Week editor Russell Parsons about being tasked with serving more demanding clients in the face of profit pressure and increased competition.
Former Centaur boss Andria Vidler named Tag EMEA CEO
Marketing Week ReportersFormer EMI CEO and BBC marketer will join marketing production services provider in January.
Working abroad: What it takes to be a marketer in Japan
Charlotte RogersIn the first of a new series looking at what it takes to be a marketer in different regions, Marketing Week puts the spotlight on Japan. From navigating the working style and overcoming language barriers, to determining marketing’s role in corporate culture.
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Who in ad land would want to work on the no-deal campaign?
Sarah VizardGiven the ad industry voted overwhelmingly to remain, working on the government’s £100m Brexit campaign presents a bit of a dilemma.