Why design and marketing should become strategic partners
Matthew ValentineBrands across the marketing spectrum are reaping the rewards of joining forces with design at the start of the strategic process.
It’s time for marketers to show procurement some love
Robin BonnIt’s not just agencies who hold outdated views on procurement. Marketers would also benefit from a refreshed perspective.
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For the ‘agency of the decade’, adam&eveDDB is a mess of a brand
Mark RitsonAdam&eveDDB deserves recognition for its outstanding creative work but with its creative nous it should know it’s time to drop the adam&eve name for the good of the wider DDB brand.
Former M&S marketer Jude Bridge to become Oystercatchers managing partner
Marketing Week ReportersThe former Marks and Spencer, Mothercare and Save Children marketing boss replaces Phil Edmonds at the helm of the marketing consultancy.
Marketing Week Meets…WPP CEO Mark Read
Marketing Week ReportersMark Read has been in the WPP hot seat for a year. He tells Marketing Week editor Russell Parsons about being tasked with serving more demanding clients in the face of profit pressure and increased competition.
Former Centaur boss Andria Vidler named Tag EMEA CEO
Marketing Week ReportersFormer EMI CEO and BBC marketer will join marketing production services provider in January.
Working abroad: What it takes to be a marketer in Japan
Charlotte RogersIn the first of a new series looking at what it takes to be a marketer in different regions, Marketing Week puts the spotlight on Japan. From navigating the working style and overcoming language barriers, to determining marketing’s role in corporate culture.
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Who in ad land would want to work on the no-deal campaign?
Sarah VizardGiven the ad industry voted overwhelmingly to remain, working on the government’s £100m Brexit campaign presents a bit of a dilemma.
Marketing Week Meets…Rory Sutherland
Russell ParsonsThe advertising veteran and Ogilvy vice-chairman explains what needs to be done to propel marketing up the value chain, the folly of trying to apply science to marketing and the battle between effectiveness and efficiency.
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Ad land’s obsession with youth will come at a cost
Ryan WallmanDiscrimination against experienced older employees in ad land leads to missed opportunities and lost revenue. It’s high time the industry adopts a more mature approach.
WPP CEO: Clients are underestimating the challenges of in-housing
Sarah VizardMark Read says that while WPP has seen greater demand to bring client and agency teams closer together, in-housing still remains too big a challenge for most companies.
Charlotte Rogers: 2018 is the year the founder bubble burst
Charlotte RogersFrom titans of industry to serious misconduct investigations, this year high-profile founders lost their shine as employees and brands seized back control.
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Today’s agencies are like yachts – underused, expensive and all the same
Mark RitsonThe merger of Wunderman and JWT into Wunderman Thompson shows the key challenge of consolidating agencies: while necessary, it’s complicated by their commoditisation and lack of differentiation.
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Why it’s time to pay more for your agencies
Robin BonnMarketers have long needed to do more for less but there’s a commercial and moral case for investing more in agencies and improving wellbeing in the industry.