Vast majority of brands are concerned about agencies’ use of generative AI
Molly InnesSome 80% of brands are worried about agency usage, according to research from the World Federation of Advertisers.
What’s the value of involving CEOs in agency meetings?
Grace GollaschFor the likes of Virgin Atlantic, Rightmove and the RSPCA, having the CEO involved in agency meetings helps streamline decisions and eliminate stress.
Guidelines to drive fairness and transparency in the production pitch process launched
Matthew ValentineISBA, the IPA and APA have joined forces to develop a set of guidelines to improve the pitch process for production services.
Oystercatchers appoints Becky McKinlay as managing director
Marketing Week ReportersBecky McKinlay named permanent MD after joining the marketing services provider on an interim basis in April.
Three CMOs on how agencies can become better partners
Lucy TesserasTop marketers from PepsiCo, TikTok and Moderna share how they believe partnerships with agencies can be improved.
Channel 4 CMO Zaid Al-Qassab to join M&C Saatchi as CEO
Molly InnesThe outgoing Channel 4 CMO will join ad agency M&C Saatchi in May.
VCCP, Pablo London and adam&eveDDB win at Oystercatchers Awards 23
Josh StephensonVCCP led the way as the top agencies in the world were celebrated at the Oystercatchers Awards 23.
How a ‘focus on excellence’ helped BBH grow business by 90%
Marketing Week ReportersThe creative agency improved its pitch conversion rate by 28% in 2022, attracting brands from Netflix to Wayfair in the process.
Three ways marketers can make their media plans more sustainable in 2024
Marketing Week PartnerEvery wasted ad click contributes to carbon emissions, so brands must make sustainable media a higher priority in the coming year.
The key trends in marketing production for 2024
Marketing Week PartnerIn the coming year, marketers will not only need to enhance their personalisation and AI capabilities, but also their use of technologies that make campaign creation more sustainable.
Branding, music and avoiding the perils of purpose – creative effectiveness unpacked
Rachel LawlerThe craft and conditions to drive greater creative effectiveness were explored by experts at an event hosted by TV marketing body Thinkbox.
Short tenures, bad briefs, risk aversion: The common pitfalls holding back creativity, study finds
Rachel LawlerTo help foster creativity, advertisers are advised to repeat winning formulas, allocate resource against outcomes not inputs, and help the C-suite understand the commercial importance of brand, according to a new study by Thinkbox.
Marketoonist on brand names
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Why major brands are pledging to make pitching more ‘positive’
Michaela JeffersonISBA and the IPA’s newly launched Pitch Positive Pledge aims to ensure all pitch processes are necessary, efficient and mindful of mental health.
Why web accessibility must be a staple offering among agencies’ services
Marketing Week PartnerMaking web accessibility standard practice expands a company’s reach to the 15% of global consumers living with a disability, as well as mitigating legal risks.