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Who in ad land would want to work on the no-deal campaign?
Sarah VizardGiven the ad industry voted overwhelmingly to remain, working on the government’s £100m Brexit campaign presents a bit of a dilemma.
Marketing Week Meets…Rory Sutherland
Russell ParsonsThe advertising veteran and Ogilvy vice-chairman explains what needs to be done to propel marketing up the value chain, the folly of trying to apply science to marketing and the battle between effectiveness and efficiency.
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Ad land’s obsession with youth will come at a cost
Ryan WallmanDiscrimination against experienced older employees in ad land leads to missed opportunities and lost revenue. It’s high time the industry adopts a more mature approach.
WPP CEO: Clients are underestimating the challenges of in-housing
Sarah VizardMark Read says that while WPP has seen greater demand to bring client and agency teams closer together, in-housing still remains too big a challenge for most companies.
Charlotte Rogers: 2018 is the year the founder bubble burst
Charlotte RogersFrom titans of industry to serious misconduct investigations, this year high-profile founders lost their shine as employees and brands seized back control.
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Today’s agencies are like yachts – underused, expensive and all the same
Mark RitsonThe merger of Wunderman and JWT into Wunderman Thompson shows the key challenge of consolidating agencies: while necessary, it’s complicated by their commoditisation and lack of differentiation.
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Why it’s time to pay more for your agencies
Robin BonnMarketers have long needed to do more for less but there’s a commercial and moral case for investing more in agencies and improving wellbeing in the industry.
Cilla Snowball and AMV among big winners at Oystercatchers Awards
Marketing Week ReportersCilla Snowball was honoured with a ‘lifetime achievement award’ at last night’s Oystercatchers Awards, while AMV BBDO, Grey London and Isobel also walked away with prizes.
The benefits of taking control of the creative process
Marketing Week PartnerThe typical marketing agency business model has had to change because the customer journey increasingly starts on mobile and ends up on ecommerce.
Sir Martin Sorrell: It’s nonsense to suggest I’m not interested in creativity
Sarah VizardThe former boss of WPP says creativity is at the centre of what his new company, S4 Capital, does but admits the nature of creativity has changed due to the rise of data.
‘The best way for agencies to serve clients is by working together’
Christelle GentalRather than pretending they can deliver every element of a campaign, agencies should recognise their strengths and work with partners or even competitors to create value for clients.
Faster, cheaper, quicker: How WPP plans to become a ‘modern’ business and ease clients’ ‘frustrations’
Ellen HammettAs WPP returns to growth for the first time in a year, new CEO Mark Read says there are many things the business can do differently and better – and that focusing on the clients is a good place to start.
WPP’s ‘21st century CEO’ must put company culture at the heart of its future
Sarah VizardWhile Sir Martin Sorrell turned WPP into a huge corporate success story, its entire brand was defined by his personality. The switch to Mark Read offers an opportunity for WPP to create a corporate brand that can attract the best talent and help it position for the future as it looks to navigate challenging times for the industry.
Design now has a strategic role, not just a tactical one
Erika CleggDesigners now see the need to work to clear objectives and measure their work according to financial returns, offering marketers not just creative inspiration but a partnership in driving growth.