Guidelines to drive fairness and transparency in the production pitch process launched
Matthew ValentineISBA, the IPA and APA have joined forces to develop a set of guidelines to improve the pitch process for production services.
‘Challenging perspective’: EE on the value of having a long-term agency partner
Grace GollaschWith a partnership spanning over a decade, EE and Saatchi & Saatchi discuss trust, challenging perspectives and the power of tenure in a crisis.
Brands and agencies should work together to build a true culture of effectiveness
Karen MartinNo marketer wants to create work that doesn’t work, so building and fostering a culture of creative effectiveness is essential.
UK ad industry exports hit £18 billion in 2023, ahead of telecoms and legal
Matthew ValentineThe value of UK advertising exports grew by 15% to reach £18bn in 2023, a figure four times higher than a decade ago.
‘A cultural change’: Why Vodafone is back investing big in marketing
Molly InnesRecently promoted to chief brand officer, Maria Koutsoudakis says Vodafone is in a strong place to be pulling on its marketing levers with a new brand platform.
Marketoonist on briefs
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Top marketers on navigating growth in a low-growth environment
Molly InnesSenior marketers from Guinness, Three UK and Warner Music discuss their shared growth challenges, despite working in contrasting sectors.
Coca-Cola: The future is ‘AI meets human ingenuity’
Charlotte RogersA mixture of artificial intelligence and human ingenuity represents a path to future growth, says Coke’s European CMO Javier Meza.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
‘Conversations and co-creation’: Matalan CCO on building effective agency relationships
Molly InnesBrands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, Tesco marketing boss Emma Botton and BBH London CEO Karen Martin share the secrets of their partnership.
‘Why wouldn’t you?’: Marketing leaders on the rise of outsourcing
Josh StephensonMore marketers are outsourcing than not – but should this be a cause for concern?
VCCP, Pablo London and adam&eveDDB win at Oystercatchers Awards 23
Josh StephensonVCCP led the way as the top agencies in the world were celebrated at the Oystercatchers Awards 23.
Three ways marketers can make their media plans more sustainable in 2024
Marketing Week PartnerEvery wasted ad click contributes to carbon emissions, so brands must make sustainable media a higher priority in the coming year.
The key trends in marketing production for 2024
Marketing Week PartnerIn the coming year, marketers will not only need to enhance their personalisation and AI capabilities, but also their use of technologies that make campaign creation more sustainable.
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