Agency Republic creates BBC World Service campaign

Agency Republic has created an online campaign to promote the BBC’s online World Service. It is designed to capitalise on the recent surge of interest the BBC claims to have experienced in its news service across Western Europe as a result of recent international events.

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Aston Villa signs marketing chief

Marketing Week

Aston Villa Football Club has appointed Phil Smith as marketing chief following the resignation of Kate Linnell earlier this year (MW July 3). Smith, marketing director at London-based wholesale grocer Blueheath, will join Aston Villa as head of marketing next month. Smith – not to be confused with the Camelot commercial director of the same […]

Mastercard confirms 2004 ad shortlist

Marketing Week

Mastercard has confirmed that it has shortlisted footballer Wayne Rooney to feature in its 2004 ad campaign. It says no deal will be signed until Rooney’s 18th birthday on Friday and has rejected suggestions that it is targeting younger consumers.

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