Agency Republic has created an online campaign to promote the BBC’s online World Service. It is designed to capitalise on the recent surge of interest the BBC claims to have experienced in its news service across Western Europe as a result of recent international events.
Aston Villa Football Club has appointed Phil Smith as marketing chief following the resignation of Kate Linnell earlier this year (MW July 3). Smith, marketing director at London-based wholesale grocer Blueheath, will join Aston Villa as head of marketing next month. Smith – not to be confused with the Camelot commercial director of the same […]
Mastercard has confirmed that it has shortlisted footballer Wayne Rooney to feature in its 2004 ad campaign. It says no deal will be signed until Rooney’s 18th birthday on Friday and has rejected suggestions that it is targeting younger consumers.
Petrol retailer Total is relaunching its long-running TOPS loyalty card scheme, with new redemption opportunities in order to appeal to more men. The scheme will include vouchers that can be redeemed at retailers such as B&Q and Comet. TOPS, which has not been changed since its launch in 1991, currently allows members to collect points […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.