ActionAid launches first ever rain-triggered ad to ‘stop people in their tracks’Leonie Roderick
ActionAid is launching a rain-triggered ad this week which will disrupt the Piccadilly Circus outdoor screens to highlight the impact of climate change and raise awareness for the London People’s Climate March that is taking place this Sunday (29 November).
What we learnt from the Festival of MarketingLeonie Roderick
This year’s Festival of Marketing, which saw speakers from Lord Sugar to Monica Lewinsky, provided insight on marketing’s biggest issues.
CMOs: More imaginative, outgoing and bolder than the rest of the c-suiteThomas Hobbs
Chief marketing officer’s ability to act unconventionally makes them 49% more imaginative than other c-suite figures. However, the more flamboyant qualities of CMOs can also hinder their progress in becoming a CEO.
Data privacy, sponsorship, online accessibility: 5 interesting stats to start your weekNiamh Carroll
We arm you with all the numbers you need to tackle the week ahead.
How Barclays achieved record ROI by embracing the ‘Moneyverse’Marketing Week Reporters
Determined to fix the nation’s “dysfunctional” relationship with money, Barclays’ magical vision of financial control helped the bank achieve record media ROI and claim top spot in overall share of new mortgages.
Twitter, TikTok, John Lewis: Everything that matters this morningMarketing Week Reporters
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
B2B spend on TV advertising has doubled since 2018Michaela Jefferson
Much of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year.