ActionAid launches first ever rain-triggered ad to ‘stop people in their tracks’
Leonie RoderickActionAid is launching a rain-triggered ad this week which will disrupt the Piccadilly Circus outdoor screens to highlight the impact of climate change and raise awareness for the London People’s Climate March that is taking place this Sunday (29 November).
What we learnt from the Festival of Marketing
Leonie RoderickThis year’s Festival of Marketing, which saw speakers from Lord Sugar to Monica Lewinsky, provided insight on marketing’s biggest issues.
CMOs: More imaginative, outgoing and bolder than the rest of the c-suite
Thomas HobbsChief marketing officer’s ability to act unconventionally makes them 49% more imaginative than other c-suite figures. However, the more flamboyant qualities of CMOs can also hinder their progress in becoming a CEO.
Ocado launches retail media offering
Grace GollaschOcado Ads claims to offer advertisers a “unique” set of retail media solutions driven by its online-first operating model.
The Week in Tech: Digital news sources surge, Apple and what AI means for B2B
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘Hit a sweet spot’: John Lewis claims ‘buzz’ is back with return of price pledge
Amrit VirdiThe retailer says the return of its ‘Never Knowingly Undersold’ pledge has resulted in 55,000 extra organic visits to the John Lewis site.
Channel 4, Sky and ITV launch collaborative TV measurement tool
Grace GollaschThe three TV firms have revealed a proof of concept for a “cross-broadcaster multi-outcome panel” called Lantern.