AI: Beyond the Hype. A detailed look at AI’s potential impact and limitations

Unlock AI’s potential: How artificial intelligence can add value to brands

Coral Payne

Brands cannot afford to ignore the emergence of generative AI. Consumers are driving its adoption, demanding their brand experiences to be faster, more intuitive, more personalised and more convenient. Such a rapidly evolving and potent technology can be a daunting prospect, but forward-thinking companies are already testing its capabilities and familiarising their marketers with its […]