The UK’s international aid organisations are launching a joint campaign for the first time, aimed at rebuilding the prospects of the entire category.
A number of UK international aid charities are pooling their strength in a bid to tackle misconceptions about the work they do, as public trust in the sector, donations and government funding face steep declines.
The British Heart Foundation has seen income plummet during the pandemic, but it is looking to bounce back by uniting its marketing and fundraising teams and shining the light on research as part of its new strategy.
Being right will only get you so far. In order to have a positive impact, junior marketers must do their research and back up any call they make with evidence – that way the CMO can’t help but listen, says CRUK’s Philip Almond.
The campaign from the National Centre for Domestic Violence fought off tough competition to take home the coveted prize.
There are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?
Artificial intelligence is mostly a distraction from marketing fundamentals – unless you convince your market AI makes your brand better than the competition.
Marketers are noticing a data and analytics skills gap at work, with most organisations looking to fill the void by hiring ahead of upskilling.
AI has finally moved from being a speculative technology to a commonly used tool. Behind the hype, here are its key applications today and in the near future.
