Airbnb and Channel 4 on ‘staying human’
Marketers warn against jumping on the latest tech fad and instead focusing on doing something of consumer value.
From disruption to domination: The three lessons for long-term success
Jonathan BaconMaking the transition from disruptor to viable long-term business is not easy but in order to stand the test of time brands must continually evolve and take risks while staying true to the values that made them a success in the first place.
Why emotional reactions are a better indicator of behaviour
Mindi ChahalConsumers do not always say what they mean, which is giving rise to new forms of market research based on emotional reactions.
What does ‘digital transformation’ really mean?
Mindi ChahalBusinesses frequently use the term, but what does it actually entail and who should be responsible for its execution?
McDonald’s brings back ‘critical’ UK CMO role
Michaela JeffersonPromoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure of Gareth Helm last summer.
TfL poaches Eurostar marketing director for top role
Michaela JeffersonGabriella Neudecker replaces marketing veteran Chris Macleod, who retired earlier this year after almost 15 years with the business.
Don’t let the JWT tribunal put you off your pursuit of gender equality
Tanya JosephThe tribunal ruling that two male creatives were unfairly made redundant, which is set to be appealed, should not deter us from realising the benefits of gender equality – for both men and women.
One marketer on how ‘riding the digital wave’ fuelled his career success
Charlotte RogersFrom starting out at the dawn of digital, to learning about Latin America’s emotional business culture, Stephan Croix, who has worked at O2, Sony, Pizza Hut and Starwood, believes a constant search for innovation has led to the perfect role at electric scooter brand Dott.