Airbnb and Channel 4 on ‘staying human’
Marketers warn against jumping on the latest tech fad and instead focusing on doing something of consumer value.
From disruption to domination: The three lessons for long-term success
Jonathan BaconMaking the transition from disruptor to viable long-term business is not easy but in order to stand the test of time brands must continually evolve and take risks while staying true to the values that made them a success in the first place.
Why emotional reactions are a better indicator of behaviour
Mindi ChahalConsumers do not always say what they mean, which is giving rise to new forms of market research based on emotional reactions.
What does ‘digital transformation’ really mean?
Mindi ChahalBusinesses frequently use the term, but what does it actually entail and who should be responsible for its execution?
Budget brands and Twitter haters: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From The Gym Group’s rebrand to On The Beach’s campaign backlash lessons, it’s been a busy week. Here is my take.
How should marketers plan their outreach to content writers?
Econsultancy TeamIn this latest briefing, Econsultancy explores digital PR and an introduction to writer and blogger outreach.
Heineken: Hard seltzer has not yet ‘moved the dial’ in the UK
Niamh CarrollHeineken launched hard seltzer Pure Piraña in Europe last year. However, a lack of familiarity among UK consumers is holding the category back, the firm’s UK marketing director says.
‘It’s never been this bad’: Consumer confidence crashes to new low
Michaela JeffersonThe latest consumer confidence barometer show Brits are growing increasingly fearful about their finances and the wider economy, with no end yet in sight.