You don’t need to follow the traditional path to career advancement, a ‘lattice’ career, taking you out out of your comfort zone will make you a more distinctive and useful employee, argues Airbnb’s EMEA marketing director Alexandra Dimiziani.
HomeAway is using its biggest ever marketing campaign to highlight the differences between its service and that of Airbnb as it looks to show that the ‘sharing economy’ can sometimes lead to oversharing.
It’s been almost 21 years exactly since the very first banner ad appeared on the web and at the IAB Engage conference today (15 October) the industry explored how the sector is coming of age and what brands must do to ensure that digital growth continues.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Halfords issuing a profit warning to the gold standard in B2B brand building, it’s been a busy week. Here is my take.
Few brands are growing their marketing teams, and all-female functions are rarer still. While PatPat’s lead marketer Ranu Coleman didn’t intend for it to be an all-female team, there have been some unexpected benefits.
Media buying is trending towards hyper-personalisation, but sometimes broader targeting through high-quality media will reach more potential customers.
As Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.