You don’t need to follow the traditional path to career advancement, a ‘lattice’ career, taking you out out of your comfort zone will make you a more distinctive and useful employee, argues Airbnb’s EMEA marketing director Alexandra Dimiziani.
HomeAway is using its biggest ever marketing campaign to highlight the differences between its service and that of Airbnb as it looks to show that the ‘sharing economy’ can sometimes lead to oversharing.
It’s been almost 21 years exactly since the very first banner ad appeared on the web and at the IAB Engage conference today (15 October) the industry explored how the sector is coming of age and what brands must do to ensure that digital growth continues.
WhatsApp is aiming to highlight the fact it holds user privacy in high regards and show how its service actually works as it launches its first global campaign.
Walkers is behind April’s most effective ad campaign, winning over the public by tapping into “unspoken behaviour” and scoring high on both long and short-term effectiveness measures, according to The Works study.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
From the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.