You don’t need to follow the traditional path to career advancement, a ‘lattice’ career, taking you out out of your comfort zone will make you a more distinctive and useful employee, argues Airbnb’s EMEA marketing director Alexandra Dimiziani.
HomeAway is using its biggest ever marketing campaign to highlight the differences between its service and that of Airbnb as it looks to show that the ‘sharing economy’ can sometimes lead to oversharing.
It’s been almost 21 years exactly since the very first banner ad appeared on the web and at the IAB Engage conference today (15 October) the industry explored how the sector is coming of age and what brands must do to ensure that digital growth continues.
Roe v Wade is not just a US issue, nor can brands assume it doesn’t affect them. Now is the time to stand up for your workers’ and consumers’ rights.
Improving representation and inclusivity will help make Google’s marketing more effective, according to CMO Lorraine Twohill.
Channel 4 is awarding £1m in advertising airtime to a brand that can pitch an “exceptional” campaign that authentically represents disability.
The taxpayer-funded campaign will encourage brands to divert marketing spend into cutting prices, with businesses introducing such measures invited to add the campaign name and logo to their branding.