PR launches are a tough, pressurised business where months of secret preparations and hard work come down to a one-off performance in front of the media.
Just ask Ryanair boss Michael O’Leary, who was at the official unveiling of the airline’s tie-up with online gaming site Jackpotjoy.com last week.
As these exclusive pictures show, he was determined that his contribution would go without a hitch after long minutes spent deep in concentration and struggling with his bingo balls.
Finally, he unveiled his contribution with a grand flourish… OGNIB! Michael O’Leary, the Diary salutes you.