Airline boss finds PR a whole new ball game

PR launches are a tough, pressurised business where months of secret preparations and hard work come down to a one-off performance in front of the media.

Just ask Ryanair boss Michael O’Leary, who was at the official unveiling of the airline’s tie-up with online gaming site Jackpotjoy.com last week.

As these exclusive pictures show, he was determined that his contribution would go without a hitch after long minutes spent deep in concentration and struggling with his bingo balls.

Finally, he unveiled his contribution with a grand flourish… OGNIB! Michael O’Leary, the Diary salutes you.

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