Alberto Culver is launching a five-strong range of hair styling products aimed at women, called Air Style, under its VO5 brand. The range, to be launched next spring, will be supported with a print campaign.
There are now more marketing roles available than candidates to fill them, which is pushing salaries up and creating a “war for talent”.
HSBC is expanding its purpose marketing strategy with its fresh platform ‘Opening Up A World of Opportunity’, after past efforts yielded return on investment.
We arm you with all the numbers you need to tackle the week ahead.
Marketing Week reveals the top 10 marketers in food and drink retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.