Informa has been introduced by Alchemetrics as a flexible, cost-effective hosted solution for companies looking to create a single customer view. The solution is optimised for a quick set up and consolidation of multiple data sources using flexible data matching routines.
The user interface has been designed to support non-technical marketing users with drag-and-drop functionality to build queries. The system is capable of processing 90 miliion records in under two seconds to support train of thought analytics and campaign building. Integrated email marketing is also supported within the solution.