Alex Tait to leave Kellogg’s
Alex Tait is to leave his digital director role at Kellogg’s by the end of 2014 to return to the UK for family reasons.
Tait, who is a Marketing Week columnist, oversaw digital marketing strategy and operations for the EMEA region from the Corn Flakes and Special K owner’s Dublin office. He joined in January 2014.
Tait, who is returning to London to become a father for the first time, told Marketing Week: “It has been a fantastic year at Kellogg transitioning the EMEA team to enable them to deliver best in class digital”.
Prior to joining Kellogg’s, he was group head of e-commerce at Topshop parent Arcadia. He has also held senior digital marketing and ecommerce positions at American Express and the Post Office and was a previous chair of ISBA’s digital, direct and data action group.
Read Alex Tait’s latest column on how to distinguish between business value and hype here.