Alex Tait to leave Kellogg’s

Alex Tait is to leave his digital director role at Kellogg’s by the end of 2014 to return to the UK for family reasons.

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Tait, who is a Marketing Week columnist, oversaw digital marketing strategy and operations for the EMEA region from the Corn Flakes and Special K  owner’s Dublin office. He joined in January 2014.

Tait, who is returning to London to become a father for the first time, told Marketing Week: “It has been a fantastic year at Kellogg transitioning the EMEA team to enable them to deliver best in class digital”.

Prior to joining Kellogg’s, he was group head of e-commerce at Topshop parent Arcadia. He has also held senior digital marketing and ecommerce positions at American Express and the Post Office and was a previous chair of ISBA’s digital, direct and data action group.

Read Alex Tait’s latest column on how to distinguish between business value and hype here.

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