Alfa Romeo to start recovery plan
Alfa Romeo is planning to re-establish itself as a premium brand with a three-year recovery plan that includes new launches and an increase in the number of European dealerships.
Alfa Romeo is planning to re-establish itself as a premium brand with a three-year recovery plan that includes new launches and an increase in the number of European dealerships.
Wieden & Kennedy has created its first television campaign for Pizza Hut.
Eidos, the games publisher responsible for the Tomb Raider series, has received two takeover bids for its business, including a £71m offer from investment group Elevation Group and an undisclosed bid from SCI Entertainment.
London Mayor Ken Livingstone has opened the bidding process for the contract to distribute a free afternoon newspaper on London Underground. The Office of Fair Trading has still not ruled on whether Associated Newspaper’s exclusive distribution contract is anti-competitive.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?