Alfa Romeo to start recovery plan
Alfa Romeo is planning to re-establish itself as a premium brand with a three-year recovery plan that includes new launches and an increase in the number of European dealerships.
Alfa Romeo is planning to re-establish itself as a premium brand with a three-year recovery plan that includes new launches and an increase in the number of European dealerships.
Wieden & Kennedy has created its first television campaign for Pizza Hut.
Eidos, the games publisher responsible for the Tomb Raider series, has received two takeover bids for its business, including a £71m offer from investment group Elevation Group and an undisclosed bid from SCI Entertainment.
London Mayor Ken Livingstone has opened the bidding process for the contract to distribute a free afternoon newspaper on London Underground. The Office of Fair Trading has still not ruled on whether Associated Newspaper’s exclusive distribution contract is anti-competitive.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.