All games on Facebook to accept credits by July

Every social game developer on Facebook will have to offer the social network’s virtual currency credits by 1 July as the scheme comes out of beta.

Over the next five months developers will have to implement credits as a payment method within their games.

Facebook is not insisting that it will be the only payment method but is giving incentives to those developers that use it exclusively, such as early access to product features and premium promotion on the site, including promotion on the games dashboard and premium ad targeting.

Deb Liu, platform marketing manager at Facebook, says on the Facebook Developer blog: “Over the next five months we will work closely with developers to get on board those that are not yet using Facebook Credits, collect feedback to improve the product, continue to innovate on the user experience, and help developers grow their revenue on Facebook.”

He adds: “We’re excited to give Facebook users the confidence that when they purchase Facebook Credits or receive them as a gift, they can spend them in any game on Facebook.”

For the past six months Facebook has been working with more than 150 developers, such as CrowdStar, Digital Chocolate, Playfish and Zynga, to test Credits in more than 350 games. It said it already accounts for 70% of the virtual goods transactions on the site.

This story first appeared on newmediaage.co.uk

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now