The Farm’s hit song from the early Nineties All Together Now has been confirmed as the official anthem for England’s Euro 2004 campaign, as reported in MW (March 4).
Northern & Shell chairman Richard Desmond has reaffirmed his commitment to launch a free afternoon/evening newspaper in London, regardless of the still-awaited Office of Fair Trading ruling on distribution issues.
Coors Brewers is launching a low-carb lager called Coors Edge in the US.
The Food Standards Agency has called for food manufacturers and retailers to further reduce salt levels after research into ready-made sandwiches showed that many should carry high salt health warnings.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.