Marketing Week is expecting more than 300 delegates to attend the TV2004 Conference , TV: The Challenge, which will take place on April 29-30 in London. The conference will look at the evaluation of effective TV spend. Confirmed speakers include David Elstein, John Hegarty and Martin Bowley. Contact Rosie Nottage on 0207 970 4747.
Leith London has created a £1.5m TV campaign to support Options, the low-calorie hot chocolate brand. The four-week campaign, which breaks on January 1, is the brand’s first national TV campaign for four years.
From the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world.