Allders has appointed Adrian Teague as head of marketing. He was previously head of visual marketing.
Prestige German car marques, long associated with reliability, have taken a battering as consumers voice their disquiet at declining standards.
Marketing Week is expecting more than 300 delegates to attend the TV2004 Conference , TV: The Challenge, which will take place on April 29-30 in London. The conference will look at the evaluation of effective TV spend. Confirmed speakers include David Elstein, John Hegarty and Martin Bowley. Contact Rosie Nottage on 0207 970 4747.
Leith London has created a £1.5m TV campaign to support Options, the low-calorie hot chocolate brand. The four-week campaign, which breaks on January 1, is the brand’s first national TV campaign for four years.
Covid-19 may have put Brexit strategy on the backburner, but has the existential threat posed by the pandemic recalibrated how brands view Britain’s exit from the EU?
Schultz comes in as CMO at a pivotal point for Facebook as it faces a difficult period with the upcoming US election.
In our final article highlighting the work and views of this year’s CX50 list, executives explain how brands can take learnings from the pandemic to build on their customer experience.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here