Allders has recruited Callum Best, the son of footballer George Best, and model Jasmine Guinness to be the faces of its Scarlett own-brand range of mens and womens clothing. Other own-brand ranges to be unveiled next week include Miss Scarlett, Zona, Frooty Beauty, Aisha, LBD and Ocean Bay.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.