Allied retail chief lands top UDV job

Allied Domecq’s Syl Saller replaces Tony Scouller as top United Distillers & Vinters marketer

United Distillers & Vintners (UDV) has hired former Allied Domecq retail chief Syl Saller to fill one of the most high profile jobs in the spirits industry – marketing director of its UK operations.

Saller replaces Tony Scouller, who retired in June.

She will be responsible for strategic planning, new brand development, media buying and consumer insight, reporting to UDV UK managing director Don Goulding.

Saller, who began her marketing career at Gillette, is a former vice-president of marketing at Allied Domecq’s US sandwich chain Togo’s.

She came to the UK in January to become marketing and development director of Allied’s retail operation, based in Burton-on-Trent. Saller left a month ago following the sale of its pub retail division to Punch Taverns.

Goulding says: “UDV UK has ambitious plans to drive the growth of our brands, and the spirits category. The marketing director is an absolutely vital appointment. Saller brings a wealth of experience in strategic marketing, general management, consumer insight and on-trade and off-trade knowledge, and she will play a key role.”

Saller takes up her post early next month at UDV’s Harlow headquarters.

UDV is part of global food and drinks giant Diageo. Its portfolio includes Smirnoff vodka, Gordon’s Gin, Johnnie Walker whisky and Jose Cuervo tequila.


DM strategy is nothing new

Marketing Week

David Reed’s article “Hidden Measure” MW October 14 makes the valid point that direct marketing achieves more than the quantitatively measurable volumes of responses and sales. However, the recognition that DM operates as an integrated strategic tool is no novelty. For over ten years the Institute of Direct Marketing has been promoting the strategic contribution […]

Debenhams unveils limited online shopping services

Marketing Week

Department chain Debenhams is launching a limited e-commerce service this week, just one day after it is due to unveil its year-end financial results. The site, designed by new media agency USWeb/CKS, will offer a range of Christmas gifts, a wedding gift and flower delivery service. Managing director Paul Kaursland unveiled the site on Wednesday […]

Melbourne 2006 must pay £7m to handle Commonwealth Games

Marketing Week

Melbourne 2006, the organisation which last week secured the 2006 Commonwealth Games, is being forced to pay up to &£7m to handle marketing rights for the event. The group, led by chairman Ron Walker, will also have to fund a substantial payout to IPG-owned global sports marketing agency Octagon, which has a long-term contract with […]


    Leave a comment