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Allplants’ marketing boss on swapping big brands for the ‘wild’ ride of startup life
After leaving the corporate world and big names like Unilever and Coca-Cola for roles at Sipsmith and Allplants, Shelley Macintyre likes to work with businesses at the inflection point when scrappy startups become brand-focused scale-ups.
Shelley Macintyre is no stranger to making the leap from large corporates to startups embarking on their scale-up journey.