AltaVista hires Claydon Heeley for below-the-line project

US-owned Internet search engine AltaVista is hiring Claydon Heeley Jones Mason for a one-off UK marketing project.

AltaVista appointed the agency – without a pitch – to develop a below-the-line campaign. It says the work does not affect the company’s relationship with Wieden & Kennedy (W&K), which handles above-the-line and branding work.

It is not known how much the below-the-line project is worth, or what form it will take. However, AltaVista is believed to have cut its marketing budget from the original &£6m launch figure, which was to be spent over an 18-month period.

An AltaVista spokeswoman says: “W&K is the retained agency. AltaVista sometimes appoints specialist agencies on a one-off basis, and Claydon Heeley is in the early stages of working on a project.”

Claydon Heeley vice-chairman Leo Campbell refused to elaborate on what the below-the-line work entails, or how much the project is worth.

AltaVista Europe also has dedicated sites in France, Germany and Sweden. AltaVista Europe launched with a &£30m ad push last year.

Recommended

Vodafone’s £30m sponsorship of Man Utd still mired by WAP dispute

Marketing Week

Manchester United’s £30m record-breaking sponsorship deal with Vodafone, announced in a blaze of publicity last March, has yet to be signed because the football club is still embroiled in a dispute with Kingfisher over wireless application protocol (WAP) and Internet rights. The row first emerged earlier this year when Marketing Week reported that Kingfisher subsidiary […]

Coke/QXL plan cashless auction

Marketing Week

Coca-Cola is using the UK as a testing ground for Web interactivity – it has linked up with auction site QXL to offer “a revolutionary cashless online auction”. A new website – www.cokeauction.co.uk – will go live in late August and will offer young consumers the chance to bid for items without the need for […]

McCann flips out over fruity fraud

Marketing Week

McCann-Erickson Bristol seems to be suffering from an acute case of sour grapes. Earlier this year, the ad agency created a poster campaign for fruit company Cape, featuring the heads of angelic little children protruding through piles of apples, pears, grapes and plums, with the brand’s sticker stuck to their cheeks – a truly ground-breaking […]

Comments

    Leave a comment