Alterian offers free test of social media app

Following its acquisition of Techrigy, a social media monitoring and analytics software vendor, Alterian is offering a free evaluation of the Freemium system to all of its 1,100-plus existing customers and 150 business partners. “Social media monitoring and analytics are a complex challenge. Social media and Web 2.0 applications are developing and changing so rapidly that only those companies that can combine an
understanding of social media with a solid history in marketing analytics will succeed,” said David Eldridge, CEO of Alterian.

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