Amazon on why it takes failure to build a culture of success
Matt BarkerAmazon Studios’ marketing boss Ukonwa Ojo explains why every mistake is an opportunity and why she sees empathy as a critical enabler for building relationships with customers.
Morrisons hails Amazon partnership a ‘kicker for sales’
Matt BarkerDespite a spectacular fall in profits, CEO David Potts praised the supermarket group’s entrepreneurial spirit and online growth, which has been helped by its tie-up with Amazon, with speculation mounting around a possible takeover.
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Amazon is the perfect example of why big brands need to advertise
Mark RitsonAmazon now tops the global ad spend charts, despite founder Jeff Bezos’s original scepticism towards advertising – not surprising, since it’s crucial for defending market share.
This Christmas brands are spreading a message beyond festive cheer
Matt BarkerThe 2020 crop of Christmas campaigns could be ushering in a new age of diversity in television ads.
Amazon in Asia-Pacific: A 2020 update
Rebecca SentanceSince its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
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Amazon cements its status as the world’s most valuable brand
Matt BarkerAmazon tops BrandZ’s ranking of the 100 most valuable global brands for the second year in a row, keeping Apple in second as Google slips to fourth.
The role for ‘customer-backwards’ thinking in business transformation
Econsultancy TeamFrom Glossier to Amazon, brands across the retail spectrum are adopting a ‘customer-backwards’ approach to developing new propositions which works back from the customer insight.
Amazon proves consumers are choosing easy over ethical
Harry LangFor all the talk of conscious consumerism, Amazon’s market dominance continues apace despite its low tax bill and its excessive packaging.
Brands’ shift back to emotional Christmas advertising proves hit and miss
Sarah VizardAfter brands’ more ‘real’, product-focused approach to Christmas last year they have switched back to emotional advertising; but there are as many winners as losers in the brand-building game.
Recommended reading: Tangoing tigers and streaming subscriptions
Matt BarkerMarketing Week reviews the latest books and blogs for marketers.
Relevancy and responsiveness: The secrets to successful brand growth
Matt BarkerMaintaining relevance and responding rapidly to consumer demand has helped Microsoft, Coca-Cola, McDonald’s and Disney retain their spot in Interbrand’s top 10 after 20 years.
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Amazon beats Apple and Google to become the world’s most valuable brand
Ellen HammettThere is a new leader in the BrandZ rankings of the top 100 global brands, with Amazon breaking the 12-year reign of Apple and Google.
Amazon doubles down on TV advertising
Ellen HammettAmazon is now TV’s third-biggest spender, with total TV ad revenue reaching £5.11bn in 2018 thanks to increased investment from online businesses.
Iceland’s ‘Rang-tan’ Christmas ad the most likely to make people buy
Ellen HammettThe annual study from Kantar Millward Brown reveals consumers have responded better to simple Christmas stories than blockbuster ads this year.
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Broadcasters must join forces to beat Amazon and Netflix
Mark RitsonTV sets, not mobile devices, are the future of video but if traditional broadcasters want to survive they must stop wasting time on their own smart TV apps and combine on a single platform.