Ambrosia managing director takes on Ryvita role
Ambrosia managing director Mandy Ferguson has quit Premier Foods to join Associated British Foods as managing director for Ryvita. She replaces Garth Weston, who is taking a year’s sabbatical.
Ambrosia managing director Mandy Ferguson has quit Premier Foods to join Associated British Foods as managing director for Ryvita. She replaces Garth Weston, who is taking a year’s sabbatical.
Adwalker, the fledgling outdoor media concept where screens are attached to people’s clothes, has signed up lastminute.com as its first UK client. Lastminute.com is using the medium to promote a 48-hour sale. The campaign starts today (Wednesday) and will involve “adwalkers” being positioned at several high footfall sights, such outside London Underground stations. Adwalker claims […]
The Advertising Standards Authority (ASA) has censured cleaning brand Cillit Bang, which made its launch debut with an ad campaign featuring a discoloured coin that emerges shiny and clean when dipped in the product. The ASA has decided that the Reckitt Benckiser-owned brand cannot continue showing the image of the coin emerging clean within 15 […]
Leo Burnett has been appointed to handle the £1m advertising account for Spanish wine producer Freixenet following a two-way pitch against Miles Calcraft Briginshaw Duffy.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.