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Lastminute.com signs up as Adwalker’s first UK client

Marketing Week

Adwalker, the fledgling outdoor media concept where screens are attached to people’s clothes, has signed up lastminute.com as its first UK client. Lastminute.com is using the medium to promote a 48-hour sale. The campaign starts today (Wednesday) and will involve “adwalkers” being positioned at several high footfall sights, such outside London Underground stations. Adwalker claims […]

ASA deems Cillit Bang ad misleading

Marketing Week

The Advertising Standards Authority (ASA) has censured cleaning brand Cillit Bang, which made its launch debut with an ad campaign featuring a discoloured coin that emerges shiny and clean when dipped in the product. The ASA has decided that the Reckitt Benckiser-owned brand cannot continue showing the image of the coin emerging clean within 15 […]

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