Ambrosia managing director Mandy Ferguson has quit Premier Foods to join Associated British Foods as managing director for Ryvita. She replaces Garth Weston, who is taking a year’s sabbatical.
Adwalker, the fledgling outdoor media concept where screens are attached to people’s clothes, has signed up lastminute.com as its first UK client. Lastminute.com is using the medium to promote a 48-hour sale. The campaign starts today (Wednesday) and will involve “adwalkers” being positioned at several high footfall sights, such outside London Underground stations. Adwalker claims […]
The Advertising Standards Authority (ASA) has censured cleaning brand Cillit Bang, which made its launch debut with an ad campaign featuring a discoloured coin that emerges shiny and clean when dipped in the product. The ASA has decided that the Reckitt Benckiser-owned brand cannot continue showing the image of the coin emerging clean within 15 […]
Leo Burnett has been appointed to handle the Â£1m advertising account for Spanish wine producer Freixenet following a two-way pitch against Miles Calcraft Briginshaw Duffy.
Has a socially distanced world rendered experiential marketing redundant, or has the lockdown only emphasised the importance of real life events as milestones in consumers’ lives?
The move will see Uncle Ben’s rebranded as Ben’s Original and the imagery of a black man in a bow tie removed from its packaging and marketing.
Senior marketers explain how they’re addressing the rising significance of real-time personalised consumer interactions, since it has shot up the list of priorities and challenges during the coronavirus lockdown
Marketers are often guilty of focusing on superficial innovations – they should be at the heart of efforts to develop totally different digital business models.