American Express readies London rewards push

American Express will launch a range of London-wide offers for cardholders in 2012 to exploit the uplift in retail sales that events such as the Olympic Games and the Diamond Jubilee are expected to bring.


Plans are being developed to launch exclusive deals and information services co-created with retail partners in advance of opportunties presented by the anticipated increase in visitors to the capital.

Mark Roper, vice president of merchant services for American Express in the UK, says that the offer will help customers “realise the potential of London”.

Rival MasterCard launched Priceless London, a range of localised deals, in October.

The rewards push is part of American Express’s long-term strategy of offering cardholders added benefits. It has just signed a deal with Westfield that will see it offer customers shopping at the West and East London shopping centres “special benefits and promotions”.

American Express will promote its services throughout the centres, one of several channels the payment services company plans to use in 2012 to accelerate what it claims has been “strong” growth in retail business over the last two years.

Roper says that it will look to refine and increase the use of social media next year to target the “right person, at the right time with the right offer”.



RIM must focus on brand to stay in the black

Lara O'Reilly

It was far from festive good cheer when BlackBerry maker RIM posted its results for the last quarter. As rain and snow battered the UK, RIM dealt its investors blow after blow: profit and revenue slumped 70% and 6% respectively in the three months to 26 November, sales estimates for the Christmas period are now […]


Brush with the law

Webops Temp

There is nothing new in saying that advertisers must show restraint when using airbrushed images (‘Airbrushing damages consumer trust in brands’). The CAP Code (UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing) is clear that advertisers cannot use post-production techniques in cosmetic advertisements when the result is an image that could never have […]