American Express to sponsor Wimbledon Lawn Tennis Championships

American Express has confirmed its sponsorship of the Wimbledon Lawn Tennis Championships, as tipped by Marketing Week (March 18). The company would not give details of the value or duration of the sponsorship, except that it is for over a year.


GlaxoSmithKline marketing chief departs after less than six months

Marketing Week

Julie Leivers, the GlaxoSmithKline marketer in charge of the Lucozade, Horlicks and Ribena brands, is quitting the job after less than six months. Leivers, who joined GSK as vice-president of marketing and innovation from her role as marketing chief of McCain Foods, does not have a job to go to. She is understood to be […]

Bogle makes plea for ad breaks to be restructured

Marketing Week

Bartle Bogle Hegarty chief executive Nigel Bogle has called for advertising breaks to be restructured to give ads the opportunity to engage with viewers and to stand out not only against other ads but also programming content. Speaking yesterday (Tuesday) at Marketing Week’s TV 2004, Bogle called for broadcasters to consider shorter breaks, solus breaks […]

Unilever selects global head of food marketing

Marketing Week

Unilever Bestfoods has promoted Antonie Stal, the chairman of its Netherlands division and of the spreads and cooking oil category, to the role of global president of the marketing foods division. He replaces Anthony Simon, who will retire on August 1. The Anglo-Dutch company has not yet announced a replacement for Stal, who has held […]


    Leave a comment