Amex consolidates media into Mindshare

American%20ExpressAmerican Express has consolidated the majority of its global media planning and buying business into Mindshare, with Carat losing the £10m account in the UK.

It follows a three-month review, which is believed to have been led by the credit card’s procurement department.

American Express has also moved its Italian and Japanese accounts into the WPP agency without a pitch, meaning Mindshare now holds the bulk of the account globally. It does not hold the account in Asia.

MindShare won the bulk of the American Express business in 1998. The latest review is thought to have been part of a process that began in August when Amex began cutting its roster of non-core European agencies in a move initiated by the procurement department.



Coke plans 3G cuts to boost Relentless

Marketing Week

Coca-Cola is planning to increase advertising support for its energy drink brand Relentless next year at the expense of Sprite-branded energy drink, 3G. It is understood that sales of Relentless have been strong since its launch earlier this year compared to Sprite 3G, which was introduced first but has failed to make an impact on […]

BMW launches used car search for mobile

Marketing Week

BMW is launching a mobile phone service that allows customers to search for used cars in what the manufacturer claims is an industry first. Users text the word “search” to text code 61100 and are sent a link to the mobile search system, which allows them to search by model or price from any BMW […]

DDB threat to Euro over LG phone brief

Marketing Week

DDB New Zealand has been appointed to handle the latest campaign for LG Mobile, casting doubt on the handset manufacturer’s relationship with Euro RSCG. DDB has created the Christmas activity for the company’s Chocolate phone, and is thought to be in line to pick up the £4m campaign to launch LG’s Shine model in the […]