Amnesty TV will launch on 15 July to coincide with the 50th anniversary of Amnesty International’s human rights movement.
It has been designed as a factual entertainment channel that the charity says will blend satirical comedy with documentaries and news about human rights in a bid to “humanise” activism and take it into the mainstream.
The programming will include magazine-style shows, campaign stunts and previews and reviews of human rights films.
Amnesty is hoping the channel will help it reach “reach grass roots audiences” and says it marks a significant development in how it communicates and engages with supporters.
Amnesty International UK’s head of brand and events, Andy Hackman, says the aim is to “engage and mobilise a new generation of supporters.”