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Consumers prefer using search engine apps over branded ones for discovering new information on products and services via mobile, according to research.
UK company Photo-Me is installing duvet washers in supermarkets – but will this be a recession busting idea or a gimmick that doesn’t work?
Betty Crocker, the 90-year-old baking brand, is preparing its biggest ever UK marketing campaign as part of a brand overhaul to capitalise on the surge in interest in home baking.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.