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Consumers prefer search over branded apps for product research
Ronan ShieldsConsumers prefer using search engine apps over branded ones for discovering new information on products and services via mobile, according to research.
Would you do your washing in a car park?
Lucy HandleyUK company Photo-Me is installing duvet washers in supermarkets – but will this be a recession busting idea or a gimmick that doesn’t work?
Betty Crocker relaunches UK brand
Seb JosephBetty Crocker, the 90-year-old baking brand, is preparing its biggest ever UK marketing campaign as part of a brand overhaul to capitalise on the surge in interest in home baking.
Wonder Woman 1984’s release could determine the future of cinema
Mark RitsonWith movie studios determined to shift film releases to their own streaming platforms, the blockbuster’s December launch will show if cinema remains a viable distribution channel.
How Cath Kidston is rethinking its business to be digital-first
Charlotte RogersThe British lifestyle brand is coming back from administration fighting, with a digital strategy based on five key objectives.
Why Toyota used an old name to bring new technology to drivers
Matthew ValentineToyota targeted mainstream drivers wary of new tech and reluctant to be early adopters.
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How one marketer is navigating redundancy
Molly FlemingTravel marketer Will Weeks shares the lessons he’s learnt from being made redundant and the job hunt routine that keeps him sane.
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