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Consumers prefer search over branded apps for product research
Ronan ShieldsConsumers prefer using search engine apps over branded ones for discovering new information on products and services via mobile, according to research.
Would you do your washing in a car park?
Lucy HandleyUK company Photo-Me is installing duvet washers in supermarkets – but will this be a recession busting idea or a gimmick that doesn’t work?
Betty Crocker relaunches UK brand
Seb JosephBetty Crocker, the 90-year-old baking brand, is preparing its biggest ever UK marketing campaign as part of a brand overhaul to capitalise on the surge in interest in home baking.
Business outcomes and memories not clicks: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From P&G’s advice to prioritise business outcomes to why memories matter more than clicks, it’s been a busy week. Here is my take.
How one pub chain has ‘evolved’ its brands to win over young people post-pandemic
Niamh CarrollMitchells & Butlers has just refreshed three of its core brands – O’Neill’s, Ember Inns and Sizzling Pubs – to help retain the younger consumers it attracted during the pandemic.
Robinsons and Wimbledon end partnership after 86 years
Niamh CarrollThe “quintessentially British” partnership has come to an end after 86 years, with Robinsons saying it is now focusing on “broadening its summertime reach”.
‘Don’t be afraid of consistency’: Marketers on the driving factors behind effective advertising
Michaela JeffersonThe marketers behind two highly effective Marmite and Aldi ads explain what it takes to build a creatively effective campaign.
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