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Consumers prefer search over branded apps for product research
Ronan ShieldsConsumers prefer using search engine apps over branded ones for discovering new information on products and services via mobile, according to research.
Would you do your washing in a car park?
Lucy HandleyUK company Photo-Me is installing duvet washers in supermarkets – but will this be a recession busting idea or a gimmick that doesn’t work?
Betty Crocker relaunches UK brand
Seb JosephBetty Crocker, the 90-year-old baking brand, is preparing its biggest ever UK marketing campaign as part of a brand overhaul to capitalise on the surge in interest in home baking.
John Lewis, Three, Ovo: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all the marketing news this week including Three’s 5G debut, Ovo’s sustainable marketing strategy and the surprising results of YouGov’s annual brand health ranking.
GoCompare overhauls brand as sector moves on from ‘shouting loudest’
Sarah VizardGoCompare has overhauled its brand strategy as it looks to differentiate in a competitive market, but mascot Gio Compario is staying, albeit in a different role.
Marketers say automation is a key focus but many lack skills
Ellen HammettWhile digital transformation is at the top of the agenda for most marketers, many feel they are not receiving the right training or support from employers to equip them with skills for the future.
Recommended reading: Learning from failure and the proactivity paradox
Erin LyonsMarketing Week reviews the latest books, blogs and articles for marketers.
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