AMV and DFGW miss out in 20m BBC roster pitch

Abbott Mead Vickers.BBDO and DFGW have been knocked out of the pitch for the broadcasting giant’s 20m advertising roster.

Abbott Mead Vickers.BBDO and DFGW have been knocked out of the pitch for the broadcasting giant’s £20m advertising roster.

Fallon is the only incumbent to be listed on the four-strong pitch list, which also includes WCRS, Rainey Kelly Campbell Roalfe/Y&R and DDB London.

The process, which is being assisted by the AAR, is part of a formal review of the BBC’s current advertising roster. The review is required to satisfy the BBC’s fair trading responsibilities, but was delayed for almost a year because of departmental changes (MW January 12).

The corporation was expected to begin the review of its above-the-line business before contracts expired in February this year, but held off until May.

Tim Davie, who joined the BBC as director of marketing, communications and audiences in March last year from PepsiCo is overseeing the review.

The four shortlisted agencies will be involved in a series of pitch workshops, with the BBC aiming to announce the final roster at the end of October.

The roster agencies will provide strategic support and creative campaigns for the BBC’s key content and services from January 1, 2007.

AMV was the lead agency for television work but will continue to work on the BBC2 idents, BBC licensing and BBC Worldwide. Fallon is the strategic agency for the BBC’s youth brands and its radio and music channels. DFGW is the strategic and creative lead agency for the BBC’s children’s and sports output. The corporation is holding a separate pitch for CBBC.

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