AMV beats BBH to Birds Eye ad account

Abbott Mead Vickers.BBDO (AMV) has snatched the 15m Birds Eye advertising account from incumbent Bartle Bogle Hegarty (BBH) following a two-way pitch. The appointment has been made by Martin Glenn chief executive and former president of PepsiCo…

Abbott Mead Vickers.BBDO (AMV) has snatched the £15m Birds Eye advertising account from incumbent Bartle Bogle Hegarty (BBH) following a two-way pitch. The appointment has been made by Martin Glenn chief executive and former president of PepsiCo.

Glenn was hired by the food group last October and is known to have a long standing relationship with AMV.

BBH managing director Ben Fennel says: “This was always going to be an uphill struggle, we know that Martin Glenn has enjoyed success with AMV in the past, so it’s no great surprise that he wants to work with that agency again.” BBH had held the account since 2003.

Birds Eye is also reviewing its media planning and buying business. The account is currently held by MindShare. In a bid to keep the business within parent group WPP, it offered to move the account to Mediaedge:cia.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now