An alternative Millennium idea

Apparently the Millennium Exhibition is to cost in excess of 350m made up of funds from the Lottery and corporate sponsorship.

Surely it would be a more beneficial and fitting testament to the people of the UK if this money were put to practical use – shelters for homeless teenagers sponsored by Swatch, or accommodation for the elderly sponsored by BT.

With consumers becoming more aware of, and concerned with, what companies get up to these days and consequently cause-related marketing looking set to be “the next big thing” it might just make more commercial sense too.

Jane Herbert

Managing director

Pilot Communications

Recommended

Speculation mounts over sale of customer mag publisher Forward

Marketing Week

Customer magazine publisher Forward Publishing is understood to be looking for a buyer. Stock market sources say the company’s owners have approached potential buyers and are seeking over 10m for it. Clients include Tesco, Marks & Spencer and the RAC. The company, half owned by Maurice Saatchi’s media investment company Megalomedia, is run by chief […]

One2One insider handed top role

Marketing Week

One2One marketing and sales director Paul Donovan is taking up the newly-created role of commercial director at the mobile phone operator. The switch expands Donovan’s responsibilities and makes space for both a new marketing director, and a sales director, to report to Donovan. Headhunters are to identify candidates for both jobs. Donovan continues to have […]

Comments

    Leave a comment