Here’s a BA idea that Lufthansa hasn’t thought of first. The British Airways Club World is offering a service aimed at ensuring that its customers enjoy a good night’s sleep. BA is promoting the launch by placing businessmen dressed in pyjamas and slippers in various locations around London, reading copies of the Daily Snooze. Passengers on overnight flights from North America and the Middle East to London will not only be able to enjoy the Club World flat bed, they will be pampered with larger pillows, thicker blankets, a “tranquil” cabin and a night-cap service. The Diary can only assume that the complimentary teddy bears and bedtime stories played over the tannoy are reserved for the extra-special VIP passengers.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.