Why strategic thinking is a marketing leader’s most important attribute

Far more important than relationship building, people management or vision, strategic thinking is the key leadership attribute marketers need to succeed.

Marketing Week’s exclusive ‘Anatomy of a Leader‘ study is based on both qualitative and quantitive research to determine the ‘responsibilities’ and ‘attributes’ needed to get to the top.

To read the full feature with in-depth analysis of the core attributes click here.



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  1. Jill Brennan 21 Aug 2017

    Thanks for the video. I agree and always think of marketing as the ability to join the dots, to make sense of lots of different inputs to work out what is going to be most effective in getting more business.

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