Far more important than relationship building, people management or vision, strategic thinking is the key leadership attribute marketers need to succeed.
Marketing Week’s exclusive ‘Anatomy of a Leader‘ study is based on both qualitative and quantitive research to determine the ‘responsibilities’ and ‘attributes’ needed to get to the top.
To read the full feature with in-depth analysis of the core attributes click here.
As part of Marketing Week’s exclusive Anatomy of a Leader research we have devised a short test to see if you have the necessary skills and attributes needed to become a marketing leader.
From sales and commercial awareness to campaign planning and innovation, what are the key skills modern marketing leaders need?
Modern marketing leaders are refocusing their energy on sales and commerciality, building on their fundamental functional skills to drive tangible business success, according to Marketing Week’s major new study on the ‘Anatomy of a Leader’.
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