From sales and commercial awareness to campaign planning and innovation, what are the key skills modern marketing leaders need?
Marketing Week’s exclusive ‘Anatomy of a Leader’ study is based on both qualitative and quantitive research to determine the ‘responsibilities’ and ‘attributes’ needed to get to the top.
To read the full feature with in-depth analysis of the core responsibilities click here.
Modern marketing leaders are refocusing their energy on sales and commerciality, building on their fundamental functional skills to drive tangible business success, according to Marketing Week’s major new study on the ‘Anatomy of a Leader’.
The marketing leaders of today are not necessarily digital experts or transformation specialists but commercially accountable strategic thinkers.
As part of Marketing Week’s exclusive Anatomy of a Leader research we have devised a short test to see if you have the necessary skills and attributes needed to become a marketing leader.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
