Anatomy of a Leader: The key skills marketers must possess

From sales and commercial awareness to campaign planning and innovation, what are the key skills modern marketing leaders need?

Marketing Week’s exclusive ‘Anatomy of a Leader’ study is based on both qualitative and quantitive research to determine the ‘responsibilities’ and ‘attributes’ needed to get to the top.

To read the full feature with in-depth analysis of the core responsibilities click here.

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    With a subscription to Marketing Week Premium you will get full access to:

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