‘Financial fluency’: What recruiting companies need from job-seeking marketers
Molly InnesWith fewer opportunities and a demand to be “commercially astute”, the hiring landscape for marketers in 2023 is challenging, according to recruiters.
How can marketers handle the ‘inherent tensions’ in recruitment?
Josh StephensonWith more than half of marketers looking for a new role, what is the best way to navigate the hurdles of a recruitment system that has never demanded more from candidates?
The upskilling imperative: The role and responsibility for brands and marketers
Molly InnesA third of marketers aren’t receiving upskilling from their employers, according to Marketing Week’s 2023 Career and Salary Survey. What are the consequences, and what can marketers do themselves?
A third of marketers not offered upskilling opportunities
Molly InnesMore than half of marketers believe their employer is providing adequate training, while the vast majority feel they already have the right combination of skills required by businesses.
How brands are bridging skills gaps
Molly InnesMarketers are noticing a data and analytics skills gap at work, with most organisations looking to fill the void by hiring ahead of upskilling.
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Data analysis is the biggest skills gap for marketing teams
Molly InnesMarketing Week’s 2023 Career and Salary Survey reveals the skills gaps businesses are identifying, with a lack of understanding around data and analytics coming top.
Why are marketing strategy and brand management undervalued by businesses?
Molly InnesFrom focusing on the short term and worrying about a recession to not defining brand management, why do marketers think their businesses are undervaluing skills that focus on the long term?
Marketing strategy is the most undervalued skill by businesses, marketers say
Molly InnesMarketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe businesses are undervaluing, with marketing strategy, brand management and data analysis ranking highest.
Why marketers believe social media is overrated
Molly InnesFrom issues around measurement to lack of authenticity, why do marketers think social media is the most overrated skill by businesses?
Social media is the most overrated skill by businesses, marketers say
Molly InnesMarketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe their businesses overrate with social media, performance marketing and digital ranked highest.
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Want a job? Pretend you believe in ‘digital marketing’
Mark RitsonYou’re a talented, out-of-work marketer but every job ad seems to buy into the worst digital claptrap, so what do you do? Pretend you do too.
Social media most in-demand skill for marketers
Lucy TesserasMarketers with skills in digital and strategy are also in high demand, according to LinkedIn, which reveals marketing is one of the most sought after skills businesses are looking to hire for generally across all functions.
Salary Survey 2023: Brands opt for restructures and specialist skills to survive turmoil
Charlotte RogersAs uncertainty continues to dent business confidence, brands are banking on team restructures and specialist skills to drive momentum forwards.
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Ritson on the 10 traits of a successful marketer
Matthew ValentineMarketers at the top of their game possess 10 key traits, according Mark Ritson, from the willingness to trangress, an affinity with simplicity and an understanding that strategy means sacrifice.
Is an ‘obsession’ with digital skills excluding talent from the workplace?
Charlotte RogersThe pace of change within marketing often means those returning from a career break, in particular women returning from maternity leave, face a digital skills confidence gap, exacerbated by the behaviour of employers.
DMA calls for ‘realistic’ approach to skills development after success of ‘micro-upskilling’ pilot
Niamh CarrollAlmost four in 10 of those marketers who took part in the DMA’s digital micro-upskilling scheme preferred it to their previous learning experiences.
Culture secretary promises to ‘go further’ to address marketing’s skills crisis
Michaela JeffersonLaying out her priorities for the marketing and advertising industry, Michelle Donelan said the DCMS would continue with its plan to introduce online advertising regulations.
Digital most in-demand skill amid ‘techification’ of marketing, study finds
Charlotte RogersDigital marketing expertise is the top skill marketers are listing on their LinkedIn profiles, trumping knowledge of marketing strategy and advertising.
Salary Survey 2023: Demand for content roles rises as hiring presses ahead
Molly InnesAs brands continue to hire in 2023 despite the economic headwinds, content emerges as an in-demand role for businesses across the marketing spectrum.
Why Weetabix’s marketing head took on a ‘fresh challenge’ with a move to HR
Molly InnesWhile HR isn’t the obvious career change for a marketer, it’s a move that’s proving to be rewarding for Weetabix’s former head of marketing Claire Canty, the brand’s new head of HR.
How one CMO moved to general management by harnessing the power of brand
Molly InnesAs managing director of card marketplace Thortful, Pip Heywood is using her experience at leading FMCG brands to bolster the scale-up.
LinkedIn CMO: ‘Marketers should embrace being business leaders first’
Molly InnesLinkedIn’s marketing boss believes marketers should work more collaboratively, and shares what she hears recruiters are looking for from marketing leaders today.
The Marketing Academy reveals its 2023 Scholars
Josh StephensonThirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Marketoonist on digital upskilling
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Is marketing evil? Now and then, someone forces us to ask
Joe GloverMarketing is inherently neither good nor bad, but as the general public often remind us, we should always question its purpose and how we use it.
Brands ramp up recruitment plans but ‘roadblocks’ remain
Matthew ValentineBrands are returning to the recruitment market, but skills shortages and inflationary wage demands are holding up the traffic.
L’Oréal’s top marketer on how his multicultural background became his ‘secret weapon’
Josh StephensonBeing unafraid to tackle new cultures and challenges is what led Lex Bradshaw-Zanger to work for McDonald’s and Facebook before joining L’Oréal.
Why Gen Z marketers feel most secure but least confident
Molly InnesData from Marketing Week’s 2023 Career and Salary Survey reveals Gen Z marketers feel the most secure in their roles and least confident, but the trend reverses as marketers age.
‘Returnerships’ and tax reliefs: What does the 2023 budget mean for brands?
Niamh CarrollAfter announcing tax reliefs for the creative sectors, the chancellor laid out plans to fill the UK’s job vacancies by supporting the older workforce and mothers. However, there was no mention of reforming the Apprenticeship Levy.
What to consider when setting up an apprenticeship
Matthew ValentineFrom assigning tasks and lines of report to finding the right time for training and the need to go back to basics, there are many things brands must bear in mind when taking on an apprentice.