Ancestry.co.uk pitches ad account

Ancestry.co.uk, part of the global network of Ancestry family history websites, is on the hunt for an advertising agency as part of its bid to grow its UK business.

The incumbent, Bright, will not take part in the pitch which is being handled by the AAR.

Bright is contracted to work on the business until June, after which the newly appointed agency will take over and work with the website’s media agency, Brilliant Media.

This is the first time Ancestry.co.uk has held a pitch for its advertising account.

Ancestry.co.uk managing director Olivier Van Calster, joined the website from eBay in December last year.

He says: “As Ancestry.co.uk continues to grow and the UK family history category becomes ever more buoyant, we have decided it is time for a fresh creative take on our brand.”

The website has grown its UK subscription base to more than 200,000 since 2004 and offers members access to over 800 million UK historical records, and a further eight billion in its international collection.

Recommended

IPA cites staff losses for decline in digital service levels

Marketing Week

The Institute of Practitioners in Advertisers (IPA) has cited staff losses as the key factor in a decline in sales service levels by digital media owners. The IPA’s Digital Media Owners Image Survey, which surveys over 200 agencies and sector specialists, found Sky’s service levels to have declined the most over the past six months, […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now