It’s always nice to see Marketing Week mentioned in other publications, but this might be the first time it’s been sighted in a work of fiction. Martin Lukes, the Financial Times’ beleaguered e-mail columnist, has won a Marketing Association award, a feat apparently reported in Marketing Week. Very convincing, apart from one little detail – no one, ever, would allow a marketer to make an acceptance speech…
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.