It’s always nice to see Marketing Week mentioned in other publications, but this might be the first time it’s been sighted in a work of fiction. Martin Lukes, the Financial Times’ beleaguered e-mail columnist, has won a Marketing Association award, a feat apparently reported in Marketing Week. Very convincing, apart from one little detail – no one, ever, would allow a marketer to make an acceptance speech…
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.